Books Read in April 2010

The New Rules of Marketing and PR by David Meerman Scott

In many ways this was simply a comfortable read for me, as I knew most of what was in here, including some of it from David's blog. On the other hand, watching some of the keynote speeches he gives makes it all feel new. This book is a fantastic introduction to working with the current expectations that people have on how companies should interact with them. And for the experienced it's a great reminder on how all the individual bits that we tend to concentrate on on a daily basis actually pull together. 

The Wealthy Freelancer by Steve Slaunwhite, Ed Gandia, and Pete Savage

I've seen stuff from all three of these guys before, including some of the content in the book, since I've taken classes and webinars and so forth. I enjoyed seeing it in this format, put all together in a useful and inspirational package. Reading it made me realize how far I could go if I set my mind to it. It's not my first choice for a career though, despite its perks. 

Personal History by Katharine Graham

I would have never picked this book up on my own - but I won the free giveaway at In Bubble Wrap and decided to give it a try. It's thick with tiny print and a biography. But it was written in a compelling way and gave me glimpses into another life and time.

It was very interesting to hear how this woman felt so out of place and yet did the job anyway. How she stumbled fearfully through and yet that was not what most others saw. How she wasn't aware of things at the time that she could see with the passage of years.

I was especially delighted to see that one of her granddaughters is now the publisher of the Washington Post, working with her uncle, Katharine's son, since keeping the Post in the family was part of what drove Katharine. 

Heart of Stone and House of Cards by C. E. Murphy

I needed a break in the middle of Personal History and threw in this urban fantasy detective story. I enjoyed it enough I was glad I had the second, both picked up at a used bookstore. The second one pulled the main character more deeply in to the politics of the hidden world and everything got more complicated. 

Green to Gold by Daniel Esty and Andrew Winston

I have to admit I kept losing the thread here, even though I pushed through to the end. The Necessary Revolution resonated more for some reason. This one does live up to the promise of its subheading and supplies multiple ways to think about, enact, and communicate making a company more environmentally friendly so that there is also improvement at the bottom line. 

The Curse of the Good Girl by Rachel Simmons

A couple chapters into reading it this book started feeling like a kick in the gut. And not for the sake of raising my daughter, which is why I'd bought it, but because I recognized some of the things I did, including a couple that drove my husband nuts and would surprise my colleagues. I'm going to need to think about this some more. 

Little Red Book of Selling by Jeffrey Gitomer

This started out as an audio book I picked up right after I bought the new car and I needed something to listen to on the way home. I was thrilled to have a CD player!

After listening to the book twice I decided to buy it, so I could read it as well, and so that I could actually look up the extra online information without having to try to write down the passwords while driving. I haven't yet though, oops. I need to go back and do that.

What amazed me the most was some of the things he included were very relationship centered. They were about building trust and belief. Salesmen who follow Gitomer shouldn't have any trouble shifting to supporting inbound marketing techniques as long as they are compensated properly. There was even a chapter on creativity. 

On Writing Well by William Zinssner

The last time I read this was early in 2009 and it was the 3rd edition which I'd permanently borrowed from my Dad some years before. This time it was the tenth and I could tell how it had changed. One of the most powerful sections for me was his discussion about people and places. He showed how personalizing the story during the writing process created a much stronger and more specific story even if the end result was back to being in third person and article instead of memoir form. 

Ackoff's Best by Russell Ackoff

This was a good introduction by I'm passing it on to the used bookstore because the most interesting portions came from Re-creating the Corporation, which I want to buy and The Art of Problem Solving, which I already have. I'd also like to pick up the newest book, and last, that he contributed to - Systems Thinking for Curious Managers.

Muse and Reverie by Charles de Lint

The latest collection of Newford urban fantastic realism stories, although they were published before in various places. My favorite this time was probably "That Was Radio Clash", a story about getting to correct a mistake in the past. It's always hard to pick though.

Envisioning Information by Edward R. Tufte

This was a highly anticipated and oddly disappointing read for me. I didn't feel like I really learned much. Perhaps I'd just absorbed it from other areas. It was easy to get through and does include some important concepts, though. 

On the nightstand is kind of irrelevant this month as we're nearly done May. I'm not entirely sure I didn't lose a book or two as the month turned but that's okay.